Google Ads Management
Most ad accounts optimize for clicks. That's all the algorithm got fed.
We feed it your CRM revenue. Spend starts chasing what actually pays.
Performance Max · Local Service Ads · CRM revenue feedback · negative keywords
SERVICES / WHAT WE BUILD
Nine Systems Your Business Should Already Have.
Visibility, follow-through, and the documentation layer. Pick the one costing you the most energy — we'll start there.
VisibilityGet Found, Track Every Dollar
SystemsStop Losing Leads Between Tools
StrategyDecide First, Document What Ships
01 / GET FOUND. PROVE IT WORKED.
Show up where buyers look. Track every dollar back.
Paid search, local pack, and analytics — wired so the algorithm and the dashboard tell you the same story.
Google Business Profile
The profile gets set and forgotten. Competitors update theirs weekly and outrank you for "near me."
We rebuild the profile, run the review cadence, and align it with your ads. Local pack starts working again.
GBP optimization · review velocity · local pack · multi-location · NAP consistency
Analytics & Reporting
Browser tracking misses 20–40% of conversions. Ad blockers and iOS killed last-click.
We ship server-side tagging, multi-touch attribution, and CRM revenue sync. Reports stop disagreeing with each other.
GA4 · server-side tagging · BigQuery · attribution · single source of truth
02 / STOP LOSING LEADS BETWEEN TOOLS.
Capture, route, follow up. Without anyone holding it together by hand.
The middle layer between marketing and operations. Forms, CRMs, automations, and project workspaces that hold on their own.
AI Workflow Automation
Manual handoffs between tools. Tasks live in inboxes. The owner stays the backup process.
We build n8n / Make / agent workflows that handle intake, routing, parsing, and alerts 24/7. Logged. Retried. Human-in-the-loop where it matters.
n8n · Make · Zapier · AI agents · webhooks · alerts
Landing Pages & Funnels
Pages get clicks, forms get garbage leads, follow-up never fires.
We build pages with trust signals, validated capture, live chat, and CRM-wired forms. Sequences fire instantly. A/B tests run on real visitors.
GHL funnels · LLM chat · regex/LLM validation · A/B tests
CRM Configuration
Every "deal" lives in a different place. The team relies on memory.
We build your CRM in GHL, HubSpot, or ClickUp — pipelines, custom fields, automations, routing, training. Your team owns the system from day one.
GoHighLevel · HubSpot · ClickUp · pipelines · single source of truth
Project Management Setup
ClickUp got bought, never adopted. The team still runs work in spreadsheets.
We architect the workspace around how the team actually works. Custom fields, views, automations, intake forms, training. Adoption sticks because friction's gone.
ClickUp · spaces · automations · intake forms · training
03 / DECIDE FIRST. DOCUMENT WHAT SHIPS.
What's worth building. What it does. Who owns it.
Operational assessments, AI readiness, and the documentation layer that makes systems survive turnover and audits.
Consulting & Strategy
Vendors pitch tools. Nobody tells you which ones fit your operation.
We assess your ops, your stack, your team. ROI-modeled roadmap, prioritized by quick wins. Hourly or fixed-scope. You leave with a map, not a sales pitch.
discovery · AI readiness · stack audit · ROI model · priority roadmap
Process Documentation & AI Compliance
Systems live in someone's head. When that person leaves, so does the business.
We write SOPs, playbooks, training walkthroughs, and AI governance frameworks aligned with ISO 42001, EU AI Act, and NIST AI RMF. Documentation the team actually uses.
SOPs · playbooks · ISO 42001 · EU AI Act · NIST · human-in-the-loop
AI Ethics & Team Buy-In
Half your team is using ChatGPT in secret. The other half thinks it'll take their job.
We write the ethics framework, the usage policy, and the rollout plan. Adoption stops being a battle. Trust gets built on purpose.
AI ethics · governance · usage policy · stakeholder PR · adoption strategy · trust
WHAT YOU GET, EVERY TIME
Built so your team can run it after I leave.
Workflow mapped before tools are picked
Reporting layer built in, not bolted on
Documentation written for the team that has to run it
Ownership transferred — no monthly retainer required
PICK ONE
Which workflow keeps breaking?
Name the workflow, the system, or the question. I'll write back with what it would take to actually fix it — and what it wouldn't.